The LOFT has launched Lou & Grey, a lounge collection described as “lifewear”, a fusion of active and streetwear. Starting as a concept store in Westport, Connecticut, the brand embodies the energy and concept of the unique retail space. In addition to a carefully curated assortment of effortless, casual style, the store offers a library, workshop, and test kitchen in it’s inviting space.
The lounge collection features easy-going, texture-rich styles perfect for every day wear. Designed for the woman on the go, there’s no debate between style and comfort in Lou & Grey’s comfy, sophisticated pieces. Silhouettes drape with the perfect slouch, touchable textures, thoughtful details, and are offered in a range of staple neutral colors of heather grey, black, white, cream and navy.
The Lou & Grey collection is currently available in the Westport, CT store, all 540 LOFT stores, and at louandgrey.com. Four freestanding Lou & Grey stores are slated to launch in the US this fall, each incorporating the unique store concept.
More photos of the new collection after the jump….
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