JCPenney Launches THE BODY Elle Macpherson Intimates Collection

JCPenney Launches THE BODY Elle Macpherson Intimates Collection

Thursday, April 24, 2014 by Louise Delorito


Legendary supermodel Elle Macpherson and JCPenney has just launched a collection of intimates, THE BODY, after Macpherson’s nickname-sake. With Elle Macpherson’s experience in the intimate apparel industry boasting two decades, JCPenney is excited to announce its launch of the exclusive collection. The line of invisible t-shirt bras and panties are designed for comfort and fit in the flirty, feminine aesthetic for which Macpherson is known.

“I am intimately involved in the creation of all Elle Macpherson Intimates collections because I love helping women feel effortlessly beautiful. Lingerie is the first thing that she puts on every day, so it’s important that it makes her feel special. Partnering with JCPenney allows me to fuel my passion for creating premium lingerie that is accessible to more women across America,” said Elle Macpherson, creative director for Elle Macpherson Intimates.

The collection features four distinct styles of bras, allowing women to choose their level of support – THE BODY Boost, THE BODY Fit, THE BODY Smooth, and THE BODY Natural. Coordinating panties also come in a range of shapes such as hipster, bikini and thong in fabrications that include stretch, seamless, mesh patterns and lace.

THE BODY Elle Macpherson Intimates collection is available now at and 300 JCPenney stores nationwide.

Check out more photos from the celebration of the launch after the jump…







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