After months of speculation, adidas is excited to announce a new partnership with Grammy Award winning artist, Pharrell Williams. This is the first time adidas is partnering with a designer who owns their own textile company, Pharrell Williams’ Bionic Yarn. Coming from an initiative called the Vortex Project, Bionic Yarn turns plastic debris from oceans into yarn and fabric. Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products launching Summer 2014. Can’t wait to see what the collection has in store.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Pharrell Williams
Check out the video of the announcement after the jump…
https://www.youtube.com/watch?v=acDu2i6cJ7w
Photo and video courtesy of adidas
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