Gucci announced its new Bamboo Eyewear Spring 2014 Collecton campaign featuring Chinese actress Li Bingbing. The portraits, shot by Solve Sundsbo, convey a strong yet delicate aesthetic, true to Gucci’s luxury codes. The beauty and elegance of Li Bingbing highlight the sophisticated femininity of these unique sunglasses and optical frames.
In the photos, Li Bingbing wears the the two new eyewear models: a square-shaped sunglasses and a rectangular optical frames, both enriched with natural bamboo details. The Bamboo eyewear campaign will debut from Spring 2014 across the Asia Pacific region in major fashion and lifestyle publications.
How lovely does she look, love! More photos and info after the jump…
These styles boast innovative materials as the frames are made of bio-based acetate, a special substance that contains a higher than usual proportion of natural components, in line with the House’s commitment to good environmental practice. The frames, adorned with the engraved Gucci logo on the insides of the temples, are available in natural colors: shiny black (with shaded grey lenses) and Havana (with brown shaded lenses) for the sunglasses; black and Havana for the optical models.