H&M Launches Jeans Collection Made from Recycled Textile Fibers

H&M launches a new jeans collection made from recycled textile fibers from garments collected from their Garment Collecting Initiative. The collection launches in February with five classic denim pieces made from recycled cotton. The new jeans collection contains 20% recycled cotton, which is the maximum amount that can be used today when making new fabric without compromising the quality.

More photos and info after the jump…

H&M’s Garment Collecting program offers an easy solution to avoid old clothes ending up in landfills, by encouraging their customers to bring in their old clothes to be recycled. The initiative is foremost an environmental project, a short term vision to minimize waste and landfill surplus. The long term goal is to find a solution for reusing and recycling all textile fibers for new use. Any proceeds from the garment collecting project will be donated to the H&M Conscious Foundation. The money will be earmarked for investments in innovation projects for closing the loop on textiles.