I’m so excited that H&M is celebrating Chinese New Year with a special campaign for the Year of the Horse. Supermodels Sui He and Tian Yi wears special red pieces in the campaign which will run exclusively in four markets: China, Hong Kong, Malaysia and Singapore. The campaign will debut on January 9th, in the run-up to one of the most important dates in the Chinese calendar.
Sui He and Tian Yi wearing pieces like a red tunic dress, printed leggings and the perfect pair of skinny red trousers. Alongside these items in stores, there will be all the pieces needed for great style this Spring Festival, from oversized knits to shawl collar jackets, as well as accessories such as open-toe stiletto boots, clutch bags, belts and hairbands. In celebration of the New Year, prices of these selected items will start from HKD99 for a pair of leggings.
Accompanying the campaign, there will be special in-store imagery, with a specially-commissioned illustration by Swedish illustrator, Beata Boucht of a horse on shopping bags and canvas totes, hang tags and staff T-shirts, all designed to help celebrate this happy andauspicious time of year. Beata Boucht is one of Sweden’s most renowned illustrators who has won several Swedish awards for her creative drawings and worked with clients such as The New Yorker and many various Swedish companies.
Too bad the campaign won’t be rolled out in NYC stores but I’m excited about this, love the campaign! I love Chinese New Year, can’t wait to ring in the new year.
More photos after the jump…