Prada 2013 Christmas Windows

Prada 2013 Christmas Windows

Monday, December 2, 2013 by Wendy Lam

Oh the joy of holidays, the crowds and the beautiful window displays to lure us in to shop! I love Christmas! During the holidays the store windows are beyond, I love just window browsing and seeing what the brands dreamed up. Here’s Prada‘s Christmas windows…

For Christmas 2013, Prada presents a store window display recreated through a three-dimensional collage of powerfully iconic Prada products. The set-up is inspired by the “Wunderkammer”, or cabinet of wonders, in vogue from the 16th to the 18th centuries in the most cultured, sophisticated and exclusive circles of European aristocracy.

The curtain backdrop produces a minimal, almost theatre-like setting. The atmosphere is completed by a faithful reproduction of the cherry wood display cabinets with glass shelves of the original Prada store, which opened in 1913 in Milan’s Galleria Vittorio Emanuele II. Next to the cabinets are arranged major pieces of the brand’s classic luggage – saffiano leather trunks, beauty cases and hat boxes – revisited and featuring Hawaiian prints from the 2014 Resort collection.

The luxury and sophistication of the articles harmoniously merge with the exuberance and exoticism of the arrangements and the product.

More photos after the jump…

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