Superga "If These Shoes Could Talk" Campaign

Superga If These Shoes Could Talk Campaign

Superga announced that Ashley Olsen and Mary-Kate Olsen, the brand’s Creative Directors, have partnered with The Sartorialist and Garance Doré to create a photo and video style diary entitled “If These Shoes Could Talk”.

In collaboration with The Sartorialist and Garance Doré, Ashley Olsen and Mary-Kate Olsen conceptualized the campaign, featuring five influencers from Los Angeles, Miami, and New York. Scott Schuman, founder of The Sartorialist, photographed the influencers, while Garance Doré created a film of the influencers highlighting their personal history with the brand. The style diary will be released over a span of three weeks, introducing a new city each week.

The first city to be introduced is Los Angeles, featuring stylist and fashion editor Jessica De Ruiter. College baseball player Sam Andros and fashion blogger Martha Graeff will appear in the second city, Miami. Finally, New York will introduce Paper Magazine’s Market Director, Luigi Tadini and student of art history at NYU, Devon Ashley Head.

Check out the video with Ashley Olsen and Mary-Kate Olsen at superga-usa.com.

Superga If These Shoes Could Talk Campaign