David Beckham Bodywear at H&M Campaign by Guy Ritchie [BTS]

Photos courtesy of H&M

The new year is here and David Beckham is ready to make you buy more underwear from his bodywear line at H&M. The new campaign film was filmed by director Guy Ritchie, David was casted as an action hero for the first time. According to the press release, the film features David chasing through the streets and gardens of Beverly Hills, dressed only in his boxer briefs. Ohhh lala, can’t wait to see! The film debuts worldwide on February 6th, it coincides with Valentine’s Day featuring new colors added to the Bodywear range including red and blue trims, and underwear in utility tones. Sexy!

Check out the behind-the-scenes photos of the film shooting after the jump…