Photos courtesy of H&M
H&M announces a men’s capsule collection with Brick Lane Bikes of East London, UK’s first fixed-gear bike store, featuring a 11-piece collection designed by H&M and tested and approved by Brick Lane Bikes, one of the world’s leading custom-bike specialists. The cycling wear was inspired by both vintage pieces and today’s sports performance. According to the press release, each piece has been designed to be worn on and off the bike, with functional details providing both performance and also style. Materials used include organic cotton, recycled cotton and recycled polyester, meaning the collection is as sustainable as cycling itself. The collection is slated to release on March 7, 2013 in approximately 180 stores worldwide, as well as online.