Marni at H&M | Commercial + Behind-the-scenes videos

Last night you’ve got a sneak peek of the Marni at H&M ad campaign featuring Imogen Poots and some magazine scans, now here’s a look at the commercial and behind-the-scenes video. As I reported before the campaign film was directed by Sofia Coppola in Marrakesh, in these video watch the commercial and you follow her and H&M along with the models behind-the-scenes during the production. Models and actors include: Imogen Poots, Sam Hayes, Antonine Peduzzi, Nicolas Peduzzi, Annabelle Dexter Jones, Charlie Klarsfeld , Liu Wen, Jonatan Frenck and Langley Fox. Looks like fun, love it! The collection is looking good, can’t wait to see the full collection!

Marni at H&M is scheduled to release in selected H&M stores and online (where available) on March 8th, except in Japan and Singapore where the collection launch is scheduled for March 10th, 2012.