Benefit Cosmetics Hello Flawless Oxygen Wow Liquid Foundation

Benefit Cosmetics Hello Flawless Oxygen Wow Liquid Foundation

Friday, January 20, 2012 by Wendy Lam

Benefit Cosmetics Hello Flawless Oxygen Wow Liquid Foundation

Last night Benefit Cosmetics hosted a bloggers event to launch its new Hello Flawless Oxygen Wow Liquid Foundation. How fab is the name? As I mentioned before I’m not a foundation kinda gurl, I just feel like I don’t know how to apply it correctly and I don’t like the look of heavy foundation. But I’m always up to try new things. At the event I got a color check, I’m ‘Beige’ and also got to try the new liquid foundation (which is also their first!) and quite liked it. I liked it because it’s brightening, light (you can build on it for complete coverage but I like it very minimal), oil-free and has SPF 25. The brightening is instant and it was a quick *pat pat pat* on the face without looking like a clown.

There are 9 shades in the collection and is scheduled to launch in March at Benefit Cosmetics stores, February 15th on benefitcosmetics.com and February 2nd on HSN. Retail price: $34.

If you’re interested, more info after the jump…

Hello Flawless Oxygen Wow liquid foundation with Oxygen Wow Hydrating Complex:
– Helps to boost cellular respiration for a “plumping up” effect*
– Helps to protect against environmental stresses*
– Contains Vitamin C & E derivatives known to prevent the signs of aging*

INSTANT:
– nine shades that are easy to choose and easy to use (3 lights, 3 mediums, 3 deep)
– names and shades range from Ivory to Nutmeg and correspond to our Hello Flawless powders to make shade matching easy and approachable
– brightening liquid foundation builds from light to medium coverage for a natural complexion

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