Mulberry Soho Store

My NYFW posts will be posted randomly, I’ve thought about posting it all according to schedule but that didn’t work obviously. So I’ll be posting mostly the events that I attended first.

During NYFW I stopped by the new 5,000 sq ft Mulberry store in Soho and immediately fell in love with the book wall that consisted of over 8,000 hardback books. The store’s site has over the years been home to a zipper factory, printers and book storage, and this rich local history influenced the site-specific installations we commissioned for the store. And there was yummy Afternoon Tea served to us too, super cute.

Mulberry loves New York and to prove that they produced two exclusive bag designs. The New York Clipper is a customised version of a classic Mulberry style, featuring New York-inspired detailing, colours and hardware. It is a Glossy Buffalo leather bag that comes in red, white or blue, with a luggage tag showcasing the exclusive Mulberry “peace, love and apple” motif. The Clipper will retail for $950 (£595). And if you feel like splurging, the exclusive Alexa bag design – made in Oak Ostrich and covered in dozens of gold apple-shaped rivets is really cute. Only 10 are available, retailing for $6250 (£4000) each. Both the Clipper and Alexa will be available from our US stores as well as on the US mulberry.com. Cute store, go check it out at 134 Spring Street, NYC.

Outfit: Forever 21 Tee, H&M Faux Leather Skirt, Giles Deacon x Nine West ‘Polly’ Wedge Sandal (courtesy of NW), Jimmy Choo x H&M Studded Belt, Celine Luggage Nano Tote

Mulberry Soho Store

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http://vimeo.com/28765604

Photos courtesy of Mulberry

Mulberry Soho Store
Alexa bag in Oak Ostrich and covered in dozens of gold apple-shaped rivets. Only 10 are available, retailing for $6250 (£4000) each.