At Project, I stopped by the Joyrich booth to say hello to my friends and also to check out what’s in stores for Spring 2012. As usual their collection is funky, loud and all kinds of fun. The brand reminds me of Jeremy Scott but with a much more affordable price tag and it’s also very popular in Japan. For Spring, Joyrich collaborated with famed Japanese model/DJ/Pop artist Mademoiselle Yulia on a second collection. The Joyrich x Giza collection is super colorful featuring bags, dresses, harem pants, leather moto jackets and tank tops. Pretty cool stuff.
Joyrich x Giza