Tracy Reese, Max Azria & Vivienne Tam x Maybelline Great Lash

Tracy Reese, Max Azria & Vivienne Tam x Maybelline Great Lash

Wednesday, August 3, 2011 by Wendy Lam

In celebration of the 40th Anniversary of Great Lash, Maybelline introduces a special limited edition collection of its super popular mascara, one of America’s most popular mascara. I’m obsessed with mascara and I’m sure most of you guys already know that, and I really love great packaging. So I was excited when I got these new limited edition Maybelline Great Lash Mascara by Tracy Reese, Max Azria and Vivienne Tam. Each designer took inspiration from their own collection to create inspired, fresh takes on the iconic pink and green tube.

Max Azria Inspiration: “Maybelline has been backstage for BCBGMAXAZRIA’s runway shows for the past several seasons and I’m thrilled to be once again partnering with them on the 40th anniversary for their Great Lash Mascara. To bring the BCBGMAXAZRIA design aesthetic to such an iconic product is a true honor.” – Max Azria, Founder, Designer and Chairman of BCBGMAXAZRIAGROUP

Tracy Reese Inspiration: “Great Lash Mascara is a timeless product; every woman knows the iconic green and pink packaging. I was excited to design limited-edition packaging in celebration of the 40th anniversary and chose a graphic floral print that exudes fun and femininity and complements the signature colors of the brand.” – Tracy Reese

Vivienne Tam Inspiration: “I’ve worked with Maybelline New York for the past several seasons of Mercedes-Benz New York Fashion Week. I’m delighted to work with them again to celebrate the 40th anniversary of Great Lash Mascara. My Great Lash design is adorned with the Chinese symbol for “Lash,” creating the perfect fusion of the Vivienne Tam and Maybelline esthetics. It’s the must-have beauty accessory for fashionistas this fall.”

Maybelline New York has partnered exclusively with Target to distribute the Great Lash Limited Edition collection for a limited time only starting in September 2011 for a suggested retail price of $6.99. Love it, must get!



Categories: beauty fashion


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