The High Line x UNIQLO

The High Line x UNIQLO

Wednesday, July 20, 2011 by Wendy Lam

This idea is pretty amazing, The High Line and UNIQLO teamed up for a new outdoor roller-skating rink opening Thursday, July 28 to Monday, September 26, 2011. Admission will be free for the first 500 people on the first two days of operation thanks to UNIQLO.

Designed by Diller Scofidio + Renfro and James Corner Field Operations, in partnership with HWKN, the High Line Rink comprises 8,000 square feet within The Lot, a temporary public plaza below the High Line at West 30th Street and 10th Avenue. Orange and white construction barriers illuminated by interior lighting mark the boundaries of the skating area, and the rink’s asphalt floor is painted with a white, geometric pattern that responds to the white grid painted on the area surrounding the rink. Along the rink, there is bench seating constructed with original steel beams that were removed from the High Line during the transformation of the structure into a public park.

Not only can you skate, you can also shop the UNIQLO Cube offering 100% cashmere in a large array of colors, ultra light down jackets, Heattech, UNIQLO T-Shirts which feature collaborative designs from popular Japanese manga characters, Barbie and the Save Japan! Project. The UNIQLO Cube at the High Line Roller Rink kicks off an exciting campaign that will spread the UNIQLO brand message, Made For All, across the metropolitan area.

Between July 28 and September 26, the High Line Rink will be open daily, from 11:00 AM to 10:00 PM Sunday through Wednesday, and 11:00 AM to 11:00 PM Thursday through Saturday. Regular admission to the High Line Rink will cost $10 for children under age 13 and $12 for adults. Children under age 13 must be accompanied by an adult. The admission fee will be waived for non-skating parents or guardians accompanying children under age 13. The admission fee will include a pair of rental skates, and will not be waived for guests who would like to use their own roller-skates and roller-blades. The High Line Rink will be operated by Friends of the High Line and United Skates of America.

I’ll definitely be stopping by, sounds so cute!



Categories: fashion


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