Customize Your Own New Balance 574

Photos courtesy of New Balance

I love when brands offer customization for their popular products, last month I went to New Balance’s celebration of the launch of its Custom US574, a consumer-friendly microsite that allows sneakerheads to customize their own pair of signature New Balance 574’s. I was bummed that the smallest men’s size is 6.5 (I’m a 4.5 in men’s) but I was able to customize a pair for my pops, he’s a big fan of New Balance sneakers.

The process of picking colors took a little time since there was quite a bit of colors and options to customize but I did received the customized sneakers in about 1 week, it’s really quick since it’s made at the company’s Norridgewock, Maine manufacturing facility. If you love your New Balance 574’s definitely customize a pair, I’ve been told it’s one of the most comfortable sneakers. I’ve seen many many fashion people rock these classic joints, so they’re not just for sneakerheads haha!

The leather of the US574 upper is offered in eight colors and is individually cut by New Balance associates with an option of a leather back tab. The shoe’s woven label is also available in eight colors. The US574 can be personalized with up to eight characters per shoe stitched on the foxing on the shoe’s back tab and there are nine color choices of embroidery thread. The base “N” is available in white, navy, or black while the top “N” and the shoe’s laces are available in nine colors. The US574 is shipped out within 4-8 business days of ordering.