Helmut Lang ‘Loki’ Bag Pre-Sale @ Barneys New York Facebook

Helmut Lang ‘Loki’ Bag Pre-Sale @ Barneys New York Facebook

Tuesday, February 1, 2011 by Wendy Lam

Barneys New York is launching an exclusive pre-sale of Helmut Lang’s first ever handbag designed by creative directors Nicole and Michael Colovos on its Facebook page. For 48 hours only, from Thursday, February 3 through Friday, February 4, fans of the Barneys New York Facebook page will have the opportunity to be the first to purchase the Helmut Lang “Loki” bag, a black distressed leather shoulder bag inspired by a vintage Motorcycle jacket. The unique bag features specialty hardware, a solid brass base and customized finishes. Love the bag! On Saturday, February 5, the complete Helmut Lang handbag collection consisting of 6 styles will be available to the public at Barneys New York stores.

In addition, Barneys New York and Helmut Lang will be launching a contest on Twitter from Saturday, February 5 through Wednesday, February 9. To enter, guests will be asked to follow @BarneysNY and @HelmutLang on Twitter, and tweet at both brands describing how they would style one of the Helmut Lang handbags. Barneys New York will then select one winner from the “Tweetstakes”, who will receive the Helmut Lang handbag of their choice. The winner will be asked to take a photo of themselves accessorized with their new Helmut Lang handbag, which will be publicized by Barneys New York’s social media. Good luck!

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