If I could be at two places at once last night I would of been able to make it to the Ralph Lauren 4D Light Show, all eyes were on the Madison Avenue store. The launch of Ralph Lauren 4D celebrates the 10th Anniversary of RalphLauren.com and the launch of the UK e-commerce site. If you missed it, here’s the video of the 4D light show along with the behind-the-scenes video and images. It’s pretty amazing, enjoy!
Madison Avenue was seen in a whole, new light as futuristic technology projected onto the façade of the new Ralph Lauren store at 888 Madison. The light spectacle illuminated the evening sky as the façade virtually opened up to reveal illusions of models and Polo players four stories tall making their way down Madison Avenue – creating a visceral fashion moment of excitement and intrigue.