I’m never disappointed whenever I go to LeSportsac’s press preview, for Spring 2011 LeSportsac teamed up with Los Angeles-based contemporary streetwear brand JOYRICH to launch a new collection.
JOYRICH created three prints for the collection in custom fabrications. Chain is sateen that is inspired by the various gold elements of 90/80’s fashion—a fun and playful take on an oversized gold chains. Numbered, a coated nylon, is inspired by luxury brands—a JOYRICH interpretation of classic monogram prints done a lighthearted ironic way. Another coated nylon, Leopard reflects JOYRICH’s love for animal prints and is a reflection of one of the brand’s best-selling prints. The hot pink glitter element of print was done exclusively for LeSportsac. Shiny Quilted takes LeSportsac’s bestselling black patent and gives it a JOYRICH luxury feel with its chic quilting—a first for LeSportsac. The collection is available in 16 classic LeSportsac styles including iconic weekenders, Classic Hobo, Erika Tote, a bookbag, cosmetic bags, Heart Pouch, Pixie, Paula, Trislet, Leigh duffle bag and laptop sleeves, select styles will include an exclusive gold JOYRICH charm — a special gift with purchase that can be clipped to a belt loop, key-ring or just about anything.
The LeSportsac x JOYRICH Spring 2011 Collection will be available online at LeSportsac.com and at all LeSportsac flagship boutiques Spring 2011. I’m super excited about the collaboration, love it all!