This fall marks Sanrio’s 50th anniversary and they have teamed up with Target to celebrate with a mobile unit emblazoned with Hello Kitty and her friends called Small Gift, inspired by the company’s “small gift, big smile” philosophy. Small Gift, the mobile pop-up shop will be celebrating 50 years of Sanrio by embarking on a cross-country tour, kicking off in San Francisco on October 23rd (hometown of Sanrio), then off to Seattle for the Halloween weekend at ZomBcon, Las Vegas, Austin, New Orleans and New York, among others. The mobile unit will also visit 50th Anniversary opening night events in Los Angeles (Santa Monica in mid-November) and Miami (Art Basel in early December). I don’t know about you but I’m super excited about this, and not to mention the products are super cute! Stay tuned for more updates on the festivities, you won’t want to miss out!
Check out the map of where the mobile unit will stop and exclusive items after the jump…
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Categories: fashion target toys/design
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