Kmart Fall 2010 Fashion Ad Campaign

Photos courtesy of K-Mart

I honestly would of never thought this campaign came from Kmart, I only shop there for snacks and household goods but not for clothes. For fall 2010, Kmart is revamping their apparel collection and created Kmart Design. The collection is based on the latest trends, pulling from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim. The campaign was shot by Alexi Lubomirski and will be debuting in the September 2010 issue of VOGUE.

What’s your thought on Kmart Design’s approach to being more on trend? It’s a good start…