Jordan Brand “For The Love Of The Game” Retail Takeover Opening Party @ ATMOS

Jordan Brand “For The Love Of The Game” Retail Takeover Opening Party @ ATMOS

Friday, August 13, 2010 by YM

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS

This week has been CRAZY, I’m super pooped with all the work, events and people I have to see plus World Basketball Festival is taking place in NYC which means more of my friends are in town! I’m not complaining, just saying. I love being busy but it means I’ll be a bit behind on the blog especially with event recaps. Anyway, for live updates follow me on Twitter.

On Wednesday night, I went up to Harlem for the Jordan Brand “For The Love Of The Game” retail takeover opening party at ATMOS. The one-of-a-kind pop-up store is finished entirely in white and blue with exclusive product not found anywhere else, there are only 23 of each style for sale. The center of attention was the Team Jordan Suzuki Motorcycle in Carolina Sky Blue which was priced at $25,000, it’s pretty sick. At the opening party a selective group of media and friends were invited along with hip-hop stars Bun B, Fabolous and Jadakiss, Hommyo Hidefumi and Jordan Brand Creative Director Mark Smith. What made my night was when Bun B said hello and told me he loves my blog, wow that was epic!

Exclusive products:
* Air Jordan IX (9) For The Love Of The Game Edition with Skullcandy headphones
* Air Jordan VII (7) Olympic Edition with Skullcandy headphones
* Cole Haan For The Love Of The Game Products
* Women’s For The Love Of The Game baby tee (exclusive since Jordan Brand no longer produce women’s apparel)
* Jordan figurines of Chris Paul, Carmelo Anthony and Dwayne Wade (limit: 6 of each)

Jordan Brand Pop-Up Shop @ ATMOS
203 West 125th Street
New York, NY 10027
TEL #: 212-666-2242

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS
Chatting with Bun B, he is SUPER NICE! *Waves* to Bun B’s wife too!

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS
Cole Haan for Jordan Brand

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS
Cole Haan for Jordan Brand

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS
Cole Haan for Jordan Brand

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS

Jordan Brand For The Love Of The Game Retail Takeover Opening Party @ ATMOS

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