Target Kaleidoscopic Fashion Show at The Standard

With so many fashion choices out there brands seriously need to come up with innovative ideas to capture the consumer’s attention. With that said, on the evening of August 18th at 9:00 pm EST, Target is taking over The Standard New York to create a larger-than-life fashion show to debut Target Fall 2010 collections. The event is free to the public and guests are invited to experience the show live at viewing parties in the surrounding neighborhood on Little W 12th Street (between Washington Street and 10th Ave).

A total of 155 rooms and 66 dancers dressed in Target’s fall 2010 styles will perform “dazzling choreography synchronized with fast-paced lighting patterns set to an original music score” on the southern façade of The Standard. A simultaneous presentation will take place at the street level where models wearing 25 of the hottest looks from the fall Target lineup will appear in a nine-room replica stage that mirrors the windows of the hotel. If you’re not in NYC, you can watch the live-stream broadcast at Target’s Facebook page. Guests will be able to log on to Target.com following the show to pre-order select fall fashions.