Jenny Holzer for KedsWhitney Collection

Keds is seriously on a roll with collaborations, next up they’ve tapped conceptual artist Jenny Holzer, who uses words in a range of media such as LED signs, stone benches, and T-shirts, to launch a collection for their KedsWhitney Collection (a partnership between Keds and Whitney Museum of American Art).

The collection, which features both the classic Champion and hi-top styles, feature a phrase from one of Holzer’s signature text series, Survival. PROTECT ME FROM WHAT I WANT. All Keds’ profits from Jenny Holzer’s line will benefit the Whitney Museum of American Art.

The collection will debut July 8th at select Bloomindales’s stores nationwide as well as Bloomindales.com and Keds.com for $70 and $75 respectively.

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