Jordan Brand Previews Fall ’10 Basketball Line @ Studio C, Chelsea Piers

Jordan Brand Previews Fall ’10 Basketball Line @ Studio C, Chelsea Piers

Saturday, June 12, 2010 by Wendy Lam

Jordan Brand unveiled its Fall 2010 Basketball Footwear line on Wednesday at the Nike/Jordan Brand/Converse Fall ’10 Basketball Footwear Showcase, but emphasis was placed on a particular color and logo – a heart-shaped basketball colored in a baby blue tone. The special logo represents Michael Jordan’s “love of the game”, and it captures the sport and the love perfectly. Everything in the Jordan Brand display featured the Carolina blue color; the shoes were all colored up in white and blue with the heart-shaped logo stamped in various parts of the shoe. Check out the nice gallery after the jump!

GUEST POST & PICTURES by John Kim

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