Elizabeth and James Launching Eyewear Collection with Absolute Black Design

Elizabeth and James Launching Eyewear Collection with Absolute Black Design

Wednesday, June 2, 2010 by Wendy Lam

Mary-Kate and Ashley Olsen is expanding into eyewear under their contemporary sportswear line, Elizabeth and James, in collaboration with Hong Kong-based Absolute Black Design. According to WWD, creative director Jo Black’s team of 14 designers crafted two looks, Hudson and Fairfax, both made of acetate, high-nickel and stainless steel, with oversize black frames. Hudson is intended to be a variation of the classic aviator shape, and Fairfax is inspired by a cat-eye silhouette.

The sunglasses collection is slated to release in November priced from $155 to $265, there will also be a limited edition version of the Fairfax (pictured above) and Hudson (pictured below), with 24 karat-gold-coated lenses, will retail for $425 at select doors. The collection will be available at stores including Neiman Marcus, Bergdorf Goodman and Harvey Nichols. Expect a bigger collection in spring 2011.

The Olsens chose Absolute Black Design to create the line because “they understood Elizabeth and James and the product…it felt right,” said Jill Collage, president of Dualstar Entertainment, Elizabeth and James’ parent company. In addition, “They have strong relationships in the international market.”

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