Photos courtesy of Luxottica
I’m a big fan of Ray-Ban and the Aviator sunglasses is one of my favorite styles, so happy that they are celebrating one of the most iconic accessories of all time with the help of music talents with one-off shows in New York and London. Iggy & The Stooges and the New York Dolls join forces with The Virgins, Free Energy, Plastiscines and The Big Pink will be putting on shows with a series of new portraits by esteemed rock photographer Kevin Cummins. Along with the Classic model, Ray-Ban launches six exciting new re-imaginings of its ageless Aviator style – Ray-Ban Aviator Titanium, Ray-Ban Aviator Craft, Ray-Ban Aviator Metal Glide, Ray-Ban Aviator Ultra Gold, Ray-Ban Aviator Road Spirit and Ray-Ban Aviator Tech. Prices range from $139 to $485, the lenses are available in two different versions, polarized and non-polarized. Available starting June 2010 at Sunglass Hut.
Ray-Ban Craft (above): On these restyled icons the top bar and temple end pieces are covered with soft hand-sewn leather. Ray-Ban Craft is a celebration of craftsmanship, an important and valuable element in the history of Ray-Ban. Ray-Bans have always made a statement about the bold and unique individuals who wear them. Now, the aviator model is enriched with premium details and skilfully handcrafted with genuine leather.
Ultra Gold: The Ray-Ban Ultra limited edition of this style icon features an updated design improved in its classic shapes, enriched with new, prestigious details, and updated with the contribution of cutting-edge technology: titanium, beta-titanium, and pure gold, combining contemporary taste with tradition, technology with beauty, solidity with legend. The entire frame is 22K gold plated and wears the new P3 (P-Cube) lenses that further reflect the quality and technological core of Ray-Ban Ultra designs.
Metal Glide: Ray-Ban re-works its most iconic models in an explosion of fresh color. The bright, bold colorways work to highlight the original and non-conformist spirit that remains an intrinsic feature of the Ray-Ban brand. The Aviator gets a new dress with ne w glossy colors. Shiny and funny colors with tone on tone lenses, that highlighting Ray-Ban’s unique and independent character, since 1937.
Tech: Carbon fibre is an extraordinarily sturdy yet extremely lightweight material. It has a very fine, threadlike structure and it is used to manufacture a wide range of materials referred to as “composites” because the fibres are combined with a matrix – generally resin – designed to hold these extremely strong fibres together, protect them and maintain the shape of the product. The result of this patented process is a frame that is extremely lightweight, sturdy, flexible and exceptionally durable.
Road Spirit: The Aviator gets a creative dress with the new Road Spirit. The details around the shapes confer a younger look to this evergreen model for the people that live on the road.
Classic Aviator: This frame became an icon of style and design, and the model that signalled the birth of a timeless legend. The Ray-Ban Aviator has gradually earned its place as an essential fashion accessory for men and women. Ray-Ban lives up to its name by offering maximum wearer protection while delivering the distinctive style that has become world-famous thanks to the many Hollywood stars.
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