tokidoki for Sephora Beauty Collection

Photos courtesy of tokidoki

A couple weeks ago, I was invited to preview tokidoki’s first beauty collection for Sephora at ARENA. The collection was inspired by the work of celebrated Italian artist Simone Legno. The playful beauty collection, makeup bags and key chains are really cute. The line features pop pigment shades for eyes, lips and face, as well as professional tools and accessories, all inspired by Simone’s cast of characters, like the milk stealing Moofia and the sweet and prickly SANDy. The collection is currently available at Sephora stores and www.sephora.com.

“The creation of these tokidoki cosmetics has given me a completely new way to express my characters and their universe,” says creator Simone Legno. “And doing it as a Sephora exclusive made perfect sense – they understand the relationship between fun, creativity, self-expression and color unlike any other retailer.”