Golden Pony ~ New Online Fashion Boutique

I love shopping online, my friend Aaron put me onto this new Los Angeles-based online fashion boutique, ShopGoldenPony.com, featuring hand-selected merchandise. The Spring 2010 collection features 50 hand-selected merchandise that fits the budget consisting of tops, bottoms, dresses, shoes and accessories. It includes fashion basics such as tees, leggings and blazers; and goes further with detailed items like jewelry and belts that help complete the look. The current collection price ranges from $21 for a tee to $86 for a blazer. I’m loving the Box Cut Sweater ($56), Cocoon Cardi ($54) and Sailor Moon B&W Striped Cardigan ($68). Check out the online shop!

“It’s challenging for women to track and predict the latest fashion trends,” said Emily Kersman, founder and president of ShopGoldenPony.com. “With my industry experience and connections, we’ve assembled an array of styles that will whet any women’s appetite for fashion by eliminating the guesswork and anxiety they typically face while shopping.” Much of the inspiration for what I purchase comes from the fashion editors across the globe, who are always a step ahead of the trends. I want women to feel fashionable even though they would not be able to afford the high end designers.”

Golden Pony ~ New Online Fashion Boutique