PUMA Italy Kit Launch Event

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On Wednesday, I went by to Trattoria Cinche for the launch of PUMA’s Italy 2010 uniforms. PUMA unveiled the new home and away team kits of reigning World Cup champions Italy at the event and fed us with yummy Italian food. The iconic azzurro blue kit emblazoned with four stars – one for each World Cup they have won – will be worn by Italy as they defend their title at the 2010 FIFA World Cup in South Africa this summer. The new PowerCat home shirt design will be endorsed exclusively by Italy at the World Cup.

The new kits are part of PUMA’s PowerCat 1.10 collection, including the statement football boot the PowerCat 1.10. Staying true to tradition, the colors of the home kit is Italy’s classic azzurro blue with white details. The away kit is the traditional white with blue and gold details. The home shirt features a unique body fit and ‘battle skin’ graphic, designed specifically for Italy and their quest for a fifth World Cup title. The Italy away shirt delivers a different design interpretation under the same PowerCat concept. For more info, www.pumafootball.com.

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