JCPenney is doing it big, according to WWD they’ve just tapped Cindy Crawford to design a jewelry collection, called One Kiss, in addition to her home and bedding collection, Cindy Crawford Style. One Kiss features sterling silver, gemstone and diamond designs inspired by a henna symbol that translates to “kiss.” The pieces range from $79 and $299 and is slated to release in April in 600 JCPenney stores and jcp.com.
“Once I got ‘married’ to J.C. Penney, the opportunity to do more just seemed like the right thing to do and jewelry was a fun departure from bedding,” Crawford said. “When I started speaking with the jewelry team, we were definitely aware of the success of the Jane Seymour collection for Kay [Jewelers] and her universal symbol of an open heart. But obviously, we can’t redo what someone else has done. So we looked for a universal shape that had an appealing aesthetic. We came across this henna symbol for ‘kiss,’ which I liked. It was cool, but I love what it means. It’s not necessarily a romantic kiss, it could be a mother’s kiss. You can also buy it for yourself.”
“I wanted the designers to see who I am, not as a model or as ‘public Cindy,’ but me as a person,” Crawford said. “I live on the beach and spend much of my time barefoot and in jeans. So that’s where we started, with them seeing items in my life that had nothing to do with me, the public figure. And I appreciated that they wanted to do it my way. It made the line more organic.”