Olsen’s Launches Denim Collection Under Elizabeth and James

Mary-Kate and Ashley Olsen are sure keeping their fashion schedule busy, in two weeks they’ll be having their first presentation for The Row during New York Fashion Week and today, Olsenboye for JCPenney‘s spring 2010 collection launches. That’s not it, according to WWD, the twins will be launching a denim-based secondary collection under Elizabeth and James. The collection titled Textile Elizabeth and James was inspired by their own closet with one pair dating back to their high school years. The collection is a three-jean lineup featuring the Seventies styles — the Hendrix, with a slight bell-bottom; the low-slung Stevie, and the cropped, high-waisted Joni. The collection wholesales from $106 to $111 and will be launched exclusively at Bergdorf Goodman, Neiman Marcus and Intermix in March. Come fall, the Olsens plan to roll out a full lifestyle collection for Textile. Can’t wait to see the fall collection!

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