Alexander Wang‘s launching his first ad campaign to celebrate his spring T collection, which hits his e-commerce site on Monday with promotional posters, photographed by Dan Jackson and featuring model Hannah Holman. Don’t expect to see them in magazines, instead they’ll be plastered all over downtown Manhattan, the intersections of Third Avenue and 12th Street and Grand and Crosby, as well as random hot spots throughout the East Village and Lower East Side. As for whether the campaign will break in other cities, Wang said, “if it becomes something people really respond to, but right now New York City is where it’s at. This is our home.” That’s right, loves it!
“The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.” via WWD