Annie Liebovitz for Louis Vuitton Core Values Campaign

Annie Liebovitz for Louis Vuitton Core Values Campaign

Monday, January 25, 2010 by Wendy Lam

annie-leibovitiz-lv-core-values-ad

Photographer Annie Liebovitz is usually behind the lens for Louis Vuitton‘s Core Values campaign this time she’s featured in the campaign. According to WWD, at first she hesitated but accepted on the condition she use the fee to hire someone famous to pose with her. Louis Vuitton communication director, Antoine Arnault chosen co-star ballet legend Mikhail Baryshnikov to pose with Liebovitz, taken in her New York studio. The photo depicts the dancer barefoot on a podium, and the photographer eying her subject, her own three-year-old monogram Neverfull bag next to her and stuffed with books. The tag line reads: “The journey of a star, captured in a flash.” The campaign will break in daily newspapers, magazines and online starting February 1st.

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