Last night I went by Soho House for the official launch event of Tanqueray’s We Resist Simple lifestyle blog. It was an intimate party with no more than 100 people, met some new friends and chatted with some old ones. It was good times.
We Resist Simple, is an original platform created to disseminate influencer-curated information to its target market via a branded online portal. Through the blog, Tanqueray is committed to educating consumers and brand loyalists on relevant topics all the while transforming them into informed representatives of progressive culture. The brand will accomplish this goal by featuring original, influencer-curated content on topics such as: travel, politics, culture, career, fashion, film, family, food, sports and mixology. The website will encourage users to share knowledge obtained on the site via popular social media platforms.
Check it out the We Resist Simple blog, more pics from the event after the jump…
Valerie (Epiphany), Jen, Me and Simone
J.D. and Javid from The Life Files
Vashtie and Me showing off our Vintage Chanel bags heehee, love this chick!
DJ Cassidy, Coltrane (Epiphany), Curtis (Epiphany) and Jarrett (Epiphany) ~ the Epiphany boys are all in matching colors ha!
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