I’ve been seeing a lot of Diesel‘s ‘Be Stupid’ spring/summer 2010 ad campaign around NYC recently. The new ads are pretty interesting, it definitely caught my attention. The campaign was shot by Jason Nocito, super fun.
Diesel US also kicked off the press launch for their new brand campaign, BE STUPID, by bringing along John Roberts aka Debra Knippelberger to drop off press kits and BE STUPID t-shirts to various scenesters around the city. He’s being featured in Paper magazine’s upcoming Most Beautiful issue and is in development with a show on MTV.
Being stupid is being brave. More than a traditional advertising campaign, Be Stupid is a celebration of Diesel’s values and spirit.
More campaign pics and video after the jump…
More pics on the next page…