ASSOULINE Releases Pierre Cardin: 60 Years of Innovation

ASSOULINE Releases Pierre Cardin: 60 Years of Innovation

Friday, January 22, 2010 by Wendy Lam


To celebrate the 60th Anniversary of the Maison Cardin, ASSOULINE releases the Pierre Cardin: 60 Years of Innovation, a commemorative retrospective of the work of its founder, fashion designer Pierre Cardin. This volume is a tribute to this extraordinarily innovative and iconoclastic designer, taking a primarily visual perspective, highlighting Pierre Cardin’s contributions to the world of couture, fashion, and perfume, reflecting his spirit and energy as well as the brand’s international presence.

Born in 1922 in San Biagio di Callalta, near Venice, Pierre Cardin immigrated to Paris in 1924.  After working briefly with Elsa Schiaparelli, Cardin joined Dior in 1946 and opened his own couture house in 1950.  He was a pioneer from the start, creating a design-based, architectural fashion with a futurist sensibility.  Cardin also had an avant-garde understanding of fashion’s relationship to new audiences, presenting his collections to large crowds.  He was the first to demonstrate that fashion can be both a creative process and a business—and that one man can excel as both a businessman and an artist.

“Geometric motifs, asymmetry, oversized buttons and collars, hooped dresses, vinyl inserts—Cardin is an original in every sense of the word.”





Categories: fashion


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