Jessica Simpson To Launch Jeanswear

Jessica Simpson To Launch Jeanswear

Wednesday, January 20, 2010 by Wendy Lam


Despite how you personally feel about Jessica Simpson, you know she’s doing it big and building her empire. She’s got a great team making the money for her and now she’s expanding it by adding jeanswear under the Jessica Simpson Collection. Jessica Simpson Jeanswear will be designed, developed, produced and distributed by Jones Apparel Group and Camuto Group.

According to the press release, the vision of the collection is to be iconic yet fashion forward; always accessible yet timeless. The denim-inspired apparel line, which will include jeanswear as well as woven and knit tops, will be available in 700 doors for Fall 2010. Jeans will wholesale from $20.00 to $24.00 and tops will wholesale from $9.00 to $20.00.

Vince Camuto, Owner and Chief Executive Officer of Camuto Group, said, “The launch of Jessica Simpson Jeanswear is the exciting next phase in creating a complete lifestyle brand; it represents a significant market opportunity and may be the largest category in our portfolio of licensed products. We are thrilled to be working with Jones Apparel Group on this venture as this partnership brings together two best in class companies.”

Jack Gross, Chief Executive Officer of Jones Jeanswear, said, “We are excited about this opportunity to partner with Camuto Group to add jeanswear to the Jessica Simpson Collection’s lifestyle product offering and help bring Jessica’s vision of American femininity to life. This is an outstanding partnership for Jones Jeanswear, as it leverages our core competencies and expertise in jeanswear design and development. This is a great opportunity to be involved in the growth of a strong, successful brand.”

I wear a lot of her shoes, they’re actually pretty nice. Let’s see how the new jeanswear collection plays out…



Categories: celebrities denim fashion


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