Prada launched a black and white 9-minute film, titled ‘First Spring’, directed by Chinese artist Yang Fudong for it’s spring/summer 2010 menswear ad campaign. The film was shot in Shanghai, according to Prada the film was inspired by the Chinese adage that “the whole year’s work depends on a good start in spring.” Starting next month, print ads with images from the video will also join the campaign. Quite interesting. What’s your thoughts?
Check out the film after the jump…
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