Alexa Chung for Madewell

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Alexa Chung’s MTV show, It’s On With Alexa Chung, may be canceled but that’s not the last you’ll be seeing her. According to WWD, Madewell has signed Alexa Chung to create a fall collection, in the brand’s first celebrity collaboration. The collection consists of about 20 styles which will include polka dot tea dresses, dungaree dresses, high-waisted skinny jeans, oversize wool jackets with velvet and lace accents, and T-shirts with Chung’s photographs and illustrations. The collection launches in Madewell stores and online at madewell.com in late August, Alexa will also be the face of the collection for the fall campaign.

“This will complement Madewell and it’s quite in keeping with my style,” said Chung. There will also be little packages containing Chung’s drawings, writings, photos and doodles, “like a look book,” she said. “We’ll be giving them away.” Prices haven’t been set, but will be consistent with Madewell’s, which start at $14 for illustrated T-shirts, and peak at $500 for motorcycle jackets, with the core of the jeans presentation under $100.

“I was being offered so many collaborations for a long time, but I held off. I thought it would be quite a ‘sellout’ thing to do,” Chung told WWD. “But Madewell had a more organic approach. They seemed really interested in my ideas and it’s a brand that I really admire. Hopefully, the authenticity of this collaboration will be obvious.”

Sounds interesting, can’t wait to see how the collection looks. Are you excited?