adidas by Stella McCartney Spring/Summer 2010 Films

adidas by Stella McCartney Spring/Summer 2010 Films

Monday, January 18, 2010 by Wendy Lam

The award-winning adidas by Stella McCartney collection enters the spring/summer 2010 season continuing to re-define and challenge traditional sport silhouettes by introducing Triathlon and Cycling to the distinctive functional fashion range. The exciting new sports categories were launched in an exclusive film premier at the spring/summer 2010 showroom presentation at London Fashion Week and go live online on January 18th, 2010. One main film and four inspiring, energetic short films all featuring model Anouck Lepere showcase key looks from the new collection. Here’s your first look at the Triathlon, Cycling, Gym Studio, Running and Director’s Cut films.

The Cycling execution showcases the new Performance Zip Tee in white with a vibrant zebra print graphic and unique feminine rouched sleeves, the Performance Padded Tight in navy blue plus the glove, cap and the Imbris shoe.

“This collection continues to be a great success, and I’m very excited to introduce Triathlon and Cycling as new categories. I’m always trying to push myself and this new collection has everything you need in sports today: it is sleek, stylish and super sporty! Technically, both new sports are exciting, they are very personal yet still competitive, and they combine both a city and country experience which is very important to me,” comments Stella McCartney.

The spring collection is currently available online.

The Triathlon film features the sleek and sexy high-performance Tri Performance Swimsuit made from shiny finish functional polyamide and featuring beautiful feminine details with seductive sheer fabric in a deep V shape through the chest and the back.

The Gym Studio film presents the unique Denim Print Tight features a faded black denim all-over print, the Sleeveless Hoodie with giant pockets in blush red, the Burn Out tee in running white and the high-performance Intus Gym shoe using sustainable upper materials.

The Running film features the eye-catching metallic, shiny look Image Jacket in pool blue, the Crop Gilet in black, the Baselayer Tight in pool blue and the new Galbinata featuring a vibrant all-over zebra print upper on a lightstrike track inspired bottom.



Categories: fashion


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