COVERGIRL kicked off 2010 with spokesmodel Dania Ramirez and Queen Latifah who announced the charitable partnership between its Clean brand of makeup and the Children’s Safe Drinking Water (CSDW) program, an organization dedicated to addressing the critical, global need for clean, safe drinking water. In celebration of the millions of loyal Clean Makeup users, COVERGIRL launched the campaign, “COVERGIRL Clean Makeup for Clean Water,” with a one-time $500,000 contribution to CSDW.
Dania returned to her native Dominican Republic in September to help kick off the campaign by delivering a year’s supply of clean drinking water to villages in need. You can see footage from the trip in the above YouTube video.
In addition, COVERGIRL is making it possible for their consumers to join the global effort to supply clean, safe drinking water to children in need. COVERGIRL consumers can enter an online contest by submitting a short video explaining how you give back to make the world a better place and why this makes you beautiful, inside and out. For every entry received, COVERGIRL will provide one week’s worth of clean drinking water to a child in need. Entrants also have a chance to win a humanitarian trip to Africa as part of the next Clean Makeup for Clean Water mission.
Photo courtesy of COVERGIRL