A couple days ago, Lindsay Lohan announced that her 6126 Leggings Line will launch into a full collection via her official Twitter. Today, WWD has a sneak peek of what to expect from the full apparel line for fall 2010 featuring 100 pieces (spring 2011 will be 150) wholesaling from $18 for basic leggings to $300 for a leather jacket. Average retail price points will fall between $100 and $150. The 6126 leggings currently retail from $68 to $120. Fabrics will include the same Modal and lace used in the leggings, plus cashmere and leather. The line will be sold at Neiman Marcus, Bloomingdale’s, Macy’s, Nordstrom and specialty stores nationwide, plus Harrods, Lane Crawford, Kitson Japan and Isetan internationally.
Like her leggings line, Lindsay will be featured in her own campaign. She filmed an episode of Bravo’s “Double Exposure,” set to air in January, in which two photographers covered her shooting 6126’s spring 2010 campaign. Some of those photos will be used to launch the apparel line. And it doesn’t end there, a cosmetics line, handbags, shoes, jewelry in debut spring 2011.
What do you think of the first look? I await to see how the collection really turns out when “real” images appear. In the meantime you can check out her 6126 spring 2010 leggings line ad campaign + look book.
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