Beyoncé Launches First Fragrance “Heat”

Beyoncé Launches First Fragrance “Heat”

Friday, December 18, 2009 by Wendy Lam


Coty has added another celebrity into their portfolio, Beyoncé Knowles is releasing her first fragrance, Heat. The fragrance name drew from her past tours, a lot of her performances have had fire involved and red is one of her favorite colors, as is gold. As for the bottle, she wanted something with an “antique yet modern feeling”. The juice was whipped up with Givaudan’s Claude Dir and Olivier Gillotin, has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber.

“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles with a laugh.

The tag line “Catch the Fever” will be in both TV (directed by Jake Nava) and the ad campaign (shot by Michael Thompson), “It’s called Heat, so we wanted the ads to be really steamy and dewy,” said Knowles. “My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song ‘Fever’ I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural.”

The Beyoncé Heat lineup includes eaux de parfum in three sizes — 1 oz. for $39; 1.7 oz. for $49, and 3.4 oz. for $59 — as well as a 6.8-oz. Gold Sparkling Body Lotion for $24. The collection will be available in about 2,000 department and specialty stores including Macy’s across the US, Canada and Latin America in February with a global distribution in August. Beyoncé will also make an appearance to promote the scent at Macy’s Herald Square on February 3rd. Mark your calendars if you want a glimpse at B.



Categories: beauty celebrities


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