Photography: Mario Sorrenti/Mango
JCPenney has really jumped on the bandwagon with designer collaborations, after the successful launch of I [Heart] Ronson by Charlotte Ronson and Olsenboye by Mary-Kate & Ashley Olsen they will be launching MNG By Mango. The MNG by Mango for JCPenney collection will include a full lifestyle offering of career and casual sportswear as well as accessories. Beginning Fall 2010, MNG by Mango will launch in up to 75 stores and on jcp.com, with plans to expand to approximately 600 stores by Fall 2011. Planned to be the largest rollout ever of any fast fashion concept, MNG by Mango will be a specialty store within JCPenney and the centerpiece of a newly designed contemporary area in the core of JCPenney stores.
I await to see how the collection turns out, stay tuned…