Sonia Rykiel pour H&M Paris Launch Event [Sneak Peek]

Sonia Rykiel pour H&M Paris Launch Event [Sneak Peek]

Friday, November 27, 2009 by Wendy Lam


Hope everyone had a wonderful Thanksgiving yesterday with your family and loved ones, I’m obviously not out to do any Black Friday shopping but if you are happy shopping. There’s also a lot of deals online if you’re feeling lazy, check here.

Just a quick note from H&M, here’s two video sneak peeks from the upcoming Sonia Rykiel pour H&M Paris launch event. Ettiene Russo, event producer at H&M, gives a preview of the launch event that will be taking place at the Grand Palais in Paris on December 1st. He shows a model of how the venue will be decorated and explains that it will be like a “fantasyland telling a story of how the wedding of the Sonia Rykiel pour H&M is going to be.” He wants guests to feel like they’re in a movie and like children entering a fantasyland, there’s even going to be an Eiffel Tower between 25 to 30 meters at the event. There’s also a shop at the event selling Sonia Rykiel pour H&M lingerie, all sales proceeds will benefit UNICEF. Definitely an event not to be missed, wish I was there! See the event live on on December 1st at 23.000 CET!

See all previous posts on: Sonia Rykiel pour H&M.

Watch the sneak peek videos after the jump…






Categories: fashion h&m


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