Sean “Diddy” Combs for HSN

Sean “Diddy” Combs for HSN

Tuesday, November 24, 2009 by Wendy Lam


Never imagined Sean “Diddy” Combs doing home shopping, but it’s true. According to WWD, Diddy will make his debut on the HSN network Monday, November 30th on air from 11 p.m. to 1 a.m. on behalf of his I Am King and Unforgivable fragrances. Traditionally consumers would like to smell the fragrances before buying, but Diddy will prove that fragrances can be sold on TV- Diddy and HSN hope to break the $400,000 mark in retail sales for the two-hour show.

Diddy’s two-hour segment will be about telling a story, he will “be sharing his beliefs behind his fragrances, why he developed them and what are the reference points.” The set will be built like a homey, living-room feeling reminiscent of a talk show in HSN’s St. Petersburg, Fla., studio.

“We should own Behind the Fragrance,” Mindy Grossman, chief executive officer of HSN Inc. said, paraphrasing the title of the music-biography series.

Will you tune in? I’m interested in seeing…


Categories: beauty celebrities


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