Back in September we reported about the COMME des GARCONS x The Beatles Collection, now finally the first look of the bag has surfaced on WWD. Rei Kawakubo’s signature polka dots along with the logo of Apple Corps Ltd. were used on the bag. Rei wanted to create a “strong, conceptual” approach to the project “instead of making many unnecessary items that may in time come to resemble a Beatles souvenir shop. The collection consists of 10 styles of travel bags along with four shirts and five T-shirts priced from around $115 to $860. The bags are made in Japan to high-quality standards, using embossed polyurethane or printed PVC and detailed with metal grommets, embossing and cords, and out of respect for Sir Paul McCartney, an advocate of vegetarianism and animal rights, there will be no leather used in the collection.
The COMME des GARCONS x The Beatles Collection is set to launch on November 20th in Tokyo at the Trading Museum, a new Comme store concept in the Gyre building. Dover Street Market, Kawakubo’s multibrand emporium in London, is to host the British launch on November 27th, with a further commercial rollout planned for 2010.
The first bag is looking pretty interesting, I like. Can’t wait to see the full collection. Stay tuned!
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