Ruffian’s Brian Wolk and Claude Morais wastes no time, right after the collaboration with Anthropologie they’re launching another one with Macy’s to create two capsule collections for an upcoming men’s private label line called Threads & Heirs. According to WWD, the line is a strategy inspired by Target’s Go International guest designer series and marks the first time Macy’s has called upon talent from the high-end women’s fashion arena to shape a private label men’s program. Wolk and Morais will design 20 or so items a season for spring and fall 2010, for the spring 2011 Threads & Heirs collection, Macy’s is expected to tap another guest designer.
Ruffian’s collection was inspired by Williamsburg, Brooklyn, where they live. “For the last 10 years, Williamsburg has been a hotbed of art culture. It’s very Americana, Fifties and Beat-inspired mixed with punk,” said Wolk. As far as Threads & Heirs, “There’s definitely a strong Americana beat with a Williamsburg aesthetic,” said Wolk. You can expect to see blazers, short-sleeve plaid button-downs, knit-woven combinations such as a classic knit polo with a plaid collar, striped dress shirts with white collars, four-pocket cotton jackets with band collars and linen shirts with pocket details and pleating. Prices will range from $24 for a T-shirt to $99 for a jacket. The collection will launch at 200 Macy’s stores across the country and on macys.com in March. It’s a major launch for Macy’s, of the magnitude of its recent exclusive Rachel Rachel Roy contemporary brand also launched in 200 doors.
Hope the Threads & Heirs line will be good since most of you guys complain that the collaborations are only for women. Stay tuned…